Coaching. Consulting. Training.
Door number three: This door has been a part of our company since the very beginning. We work with companies and business owners with a variety of ways to support them including: marketing coaching, consulting and training.
Here’s why this is important:
We understand that marketing is involved of every aspect of your business. In fact, because we know and understand how to help create business systems that are very strong- it is important that the new marketing you do is able to fit into how you run your business so that it does not ever overwhelm you or your staff. You’ve put time, effort and energy into developing effective marketing. It’ worth the investment to understand how to integrate it into your business.
That would be important to you, right?
Every time you start a new marketing campaign or program, it takes time to adjust to it.
Part of our services, and some of our specialty programs include monthly coaching and support from our consultants to work with you and your staff so that you understand and know how these marketing tools will help you build your business.
Some of the things we do, you need to be involved in at least a little bit each month. We want to help make sure you’re successful so we provide different types of training and support for you.
Here’s a quick look at the distinctions between these types of marketing support:
A marketing consultant is skilled and knowledgeable in consumer behavior and marketing process. This includes having the ability to identify your a target market and position their product or service offering in a way that will interest consumers and make them want to buy.
A great marketing consultant will be able to not only think creatively but analytically. They must be able to not only be creative, but to be able to gain results from that creativity. They are skilled in marketing, business, communications and psychology. Our firm has been an integrated firm from day one. We have highly analytic, research oriented team members. We also have very creative team members. The consultants we have on board are able to approach your marketing support from both left brain and right brain thinking.
A marketing coach is someone who will enable you to improve, motivate you and hold you accountable to your goals and enable you to grow. Working with your ideas, they inspire you to take your marketing ideas and help you problem solve, develop new ideas and help you to create your own action plan for achieving your marketing goals.
A trainer has developed specialized skills. The goal of a trainer is to help improve the performance of an individual or group of people. The performance areas can range from “soft skills” or “people skills” to “hard skills” relating to specific technical tasks. In order to effectively support the team, the Sweet Marketing Solutions trainers have a genuine, vested interest in the short term and long term success of our clients.
The training options Sweet Marketing Solutions provides ranges from: product training or use of new marketing tools, through virtual or on site training of your staff so they know and understand the marketing campaigns we develop for you. This on-site or virtual training also can include specialty training programs and classes that are designed for your company, based upon your marketing plan, and will create a cohesive team by your staff so they are able to be part of the implementation, conversion, and client retention process we develop for you.
Sweet Marketing Solutions has proprietary training programs that can be the basis of the marketing training we do for you.
Another training option companies contract Sweet Marketing Solutions for is to develop new marketing training and sales programs just for their company. Manufacturers, distributors, retailers, franchisers, and companies with multiple corporate owned locations have benefited by some of the specialty training programs we’ve developed. If your company only has a single location, we can do proprietary training program development for you too based upon your business growth goals and your marketing plan.
Two other training options Sweet Marketing Solutions provides clients with are: Classroom Style Workshops and the Marketing Made Easy online study course. These two options are great for the younger business, one on a budget, or the do-it-yourselfer. Low cost, high impact, specialty marketing training is available for those who wish to learn at their own pace.